WHO’S
WHO:
MAR & JUAN
WHO:
MAR & JUAN
Mar Ichiyanagui and Juan Ahumada are not just creative partners at work, they’re also partners in life. They started their careers in their hometown, Lima, Peru, at Publicis in 2017, and over the last 8 years climbed to become ACDs at L&C NYC. They previously worked at draftline BUE, Mercado McCann and BBDO Argentina. During their careers, they created culturally relevant work for global and local brands such as PetPace, AB InBev, Bavaria, Opendoor, Netflix, Tulipan, Danone, Change.org, TyC Sports, YPF, Quilmes, among others. Mar and Juan's work has received recognition at major festivals worldwide, including Cannes Lions, LIA, CLIO, ADC, D&AD, ANDY, NYF, and more.
Outside of advertising, they’re big sports fans. Their goal is to go to every NFL, NBA and MLB stadium to decide which is the best in each league.
*Eligible to work in the US (O1)
*Based in NYC
CURRENTLY ACDs @
L&C NYC
PREVIOUSLY @
draftLine BUE
Mercado McCann
BBDO Argentina
Publicis Peru
Outside of advertising, they’re big sports fans. Their goal is to go to every NFL, NBA and MLB stadium to decide which is the best in each league.
*Eligible to work in the US (O1)
*Based in NYC
CURRENTLY ACDs @
L&C NYC
PREVIOUSLY @
draftLine BUE
Mercado McCann
BBDO Argentina
Publicis Peru
RECOGNITIONS
CANNES LIONS
2024 / Media / Gold / PETPACE "Animal Alerts"
2024 / Media / Silver / PETPACE "Animal Alerts"
2024 / Creative Data / Silver / PETPACE "Animal Alerts"
2024 / Media / Bronze / PETPACE "Animal Alerts"
2024 / Direct / Bronze / PETPACE "Animal Alerts"
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Direct / Shortlist / PETPACE "Animal Alerts"
2024 / Direct / Shortlist / PETPACE "Animal Alerts"
2024 / Digital craft / Shortlist / PETPACE "Animal Alerts"
2024 / Health / Shortlist / PETPACE "Animal Alerts"
2023 / Creative B2B / Silver / AB InBev "Nativa Meter"
2023 / Design / Bronze / AB InBev "Nativa Meter"
LONDON INTERNATIONAL AWARDS
2024 / Ambient & Activation / Gold / PETPACE "Animal Alerts"
2024 / Billboard / Gold / PETPACE "Animal Alerts"
2024 / Billboard / Gold / PETPACE "Animal Alerts"
2024 / Digital / Silver / PETPACE "Animal Alerts"
2024 / Direct / Silver / PETPACE "Animal Alerts"
2024 / Digital / Bronze / PETPACE "Animal Alerts"
2024 / Creative use of Data / Bronze / PETPACE "Animal Alerts"
CLIO AWARDS
2024 / Creative Use of Data / Grand Clio / AB InBev "Nativa Meter"
2024 / Creative Use of Data / Bronze / AB InBev "Nativa Meter"
2024 / Experience - Activation / Bronze / AB InBev "Nativa Meter"
2024 / OOH / Bronze / AB InBev "Nativa Meter"
2024 / Creative Business Transformation / Shortlist / AB InBev "Nativa Meter"
2022 / Illustration / Shortlist / Change.org "Signatures that change the world"
CLIO HEALTH
2024 / Design / Bronze / AB InBev "Nativa Meter"
2024 / Design Craft / Bronze / AB InBev "Nativa Meter"
ANDY AWARDS
2024 / Idea / Gold / AB InBev "Nativa Meter"
D&AD
2024 / Impact / Wood / AB InBev "Nativa Meter"
EUROBEST
2024 / Digital Craft / Grand Prix / PETPACE "Animal Alerts"
2024 / Healthcare / Gold / PETPACE "Animal Alerts"
2024 / Digital Craft / Gold / PETPACE "Animal Alerts"
2024 / Creative Data / Bronze / PETPACE "Animal Alerts"
2024 / Direct / Bronze / PETPACE "Animal Alerts"
2024 / Media / Bronze / PETPACE "Animal Alerts"
EPICA AWARDS
2024 / Creative Use of Data / Grand Prix / PETPACE "Animal Alerts"
2024 / Digital Craft / Grand Prix / PETPACE "Animal Alerts"
ADC AWARDS
2024 / Design for Good / Silver / AB InBev "Nativa Meter"
2024 / Innovation / Bronze / AB InBev "Nativa Meter"
2024 / Data Visualization / Bronze / AB InBev "Nativa Meter"
FAST COMPANY
2024 / Fast Company Innovation by Design Awards / Most Creative Marketing Campaigns of 2024 / Nativa Meter
2024 / Fast Company Innovation by Design Awards / Best packaging design of 2024 / Nativa Meter
2024 / Fast Company Innovation by Design Awards / Best designs of 2024 from small businesses / Nativa Meter
NEW YORK FESTIVALS
2024 / Small Budget / Silver / AB InBev "Nativa Meter"
2024 / Small Budget - Big Idea / Bronze / AB InBev "Nativa Meter"
CRESTA AWARDS
2024 / Creative use of Data / Gold / PETPACE "Animal Alerts"
2024 / The Future / Gold / PETPACE "Animal Alerts"
2024 / Digital Craft / Silver / PETPACE "Animal Alerts"
EL OJO DE IBEROAMÉRICA
2024 / Direct / Gold / PETPACE "Animal Alerts"
2024 / Media / Gold / PETPACE "Animal Alerts"
2024 / Creative Data / Gold / PETPACE "Animal Alerts"
2023 / Film / Silver / Quilmes "Other Times"
2023 / Digital and Social / Silver / Quilmes "Other Times"
2023 / Creative Effectiveness / Bronze / Tulipán "Olympic anti sex ban kit"
2022 / Interactive / Bronze / Brahma "Brahmariana"
2022 / Craft / Bronze / Netflix "I'll wait for you"
2022 / Film / Bronze / Netflix "I'll wait for you"
2022 / Film / Bronze / Nutrition "Growing without stereotypes"
2021 / Illustration / Gold / Change.org "Signatures that change the world"
2021 / Interactive / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Direct / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Print / Bronze / Change.org "Signatures that change the world"
2021 / Interactive / Bronze / Tulipán "Olympic anti sex ban kit"
2020 / Gold / Fly Bondi "So cheap that it doesn't hurt"
2020 / Silver / Getty Music "Sound makes the image"
2020 / Bronze / Argentine Red Cross "Count the days"
SOME MORE
Lápiz de Oro 2023 / Film / Silver / Salta Cautiva Beer "Pause"
Lápiz de Oro 2022 / Film / Bronze / Danone (Nutrilon) "Growing without stereotypes"
MMA Smarties 2022 / Film / Bronze / Danone (Nutrilon) "Growing without stereotypes"
Obrar Awards 2022 / Film / Silver / Danone (Nutrilon) "Growing without stereotypes"
El Ojo de Iberoamérica 2020 / New Talents / Bronze / Coca-Cola "Live for Life"
SOME INTERESTING FACTS
2024 LIONS Creativity Report / #15 Independent Agency / L&C NYC
Cannes Lions "See It Be It 2024" / Shortlist / Mar
Campaign USA "Agency of the Year 2024" / Independent Agency / Finalist / L&C NYC
El Ojo de Iberoamérica 2023 / Best Argentina Agency / draftLine BUE
"Diente" Argentinian Creative Circle 2022 / Best Agency / BBDO Argentina
"Diente" Argentinian Creative Circle 2021 / Top 10 Young Creatives Argentina
"Diente" Argentinian Creative Circle 2021 / Best Agency / BBDO Argentina
"Diente" Argentinian Creative Circle 2020 / Top 10 Young Creatives Argentina
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